Sydney based Insured By Us has been in operation for three years powering Woolworths Travel Insurance and Real Travel Insurance. The platform is now being put to the test to deliver a travel insurance experience for Australian women and their families.
“Two thirds of our travel policies are purchased by women, but insurance, as with most financial products, is overwhelmingly geared towards male consumers. Engaging Australia’s female travellers is a key business growth opportunity for us,” says Insured By Us Director, Ben Webster
“Insurance in Australia needs an urgent shake up. Customers know that the business comes first and they come second and they are tired of solving business problems for insurance companies. It’s time for insurance to step into the light and be transparent by putting customers first.” Mr Webster added.
Insured By Us will build on the success of their white label direct insurance offering to create an experience that engages women. Underwritten by The Hollard Insurance Company, and with support from global medical assistance specialists, Mapfre, Travel with Jane offers a basic, comprehensive and annual multi-trip policy portfolio.
“Our first priority is to empower women to have confidence in the products they’re buying, to explain our products clearly and without omission, so that women can make their policies work for them. We’re talking about sharing the so-called secrets to getting the best out of travel insurance and about avoiding common claim pitfalls.
This boils down to educating the customer and ensuring a successful and painless claims process. We hope this process will win back trust through transparency and an unwavering customer-centric approach.” Mr Webster concluded.